“Reviews are playing an increasing role in purchasing decisions,” comments Alex Whitson, managing director of VouchedFor. “This is particularly true when the product or service under consideration is important or expensive. Financial advice is of course both.”
VouchedFor conducts stringent checks on the advisers on its platform, as well as verifying client reviews as genuine. VouchedFor also has a 'First Impression' review system, which monitors the outcomes for everyone who contacts an adviser through either its site or a firm's own site. This helps advisers stay focussed on delivering a brilliant experience for everyone who contacts them.
VouchedFor reports that, increasingly, consumers are using its service
as part of their due diligence process in deciding whether to work with
an adviser. Even if they have found the adviser elsewhere.